I define Commercial Storybranding as using a story with an emotional hook to sell a product or service.  

Real Estate

I sold my home by telling a story of a couple looking for just the right house.  Despite my home’s challenges of a long driveway and isolated location, it sold using this video whereby buyers were compelled to the notion of home – a place for comfort, protection and the warmth of family.

 
Click here for video on Vimeo if below is not working correctly