I define Commercial Storybranding as using a story with an emotional hook to sell a product or service.
Asics
I also wrote a demo script for Asics. I constructed it as an exercise for my own practice. This tells a story of a woman running her first marathon, the sights and the sounds, and the ecstacy of completing the journey. I sold perseverance and the athlete inside of us.
AsicsStorybranding (PDF)
Photo by Fachry Zella Devandra on Unsplash