Asics Storybranding

Commercial Story-branding
Patricia (Conte) White
Commercial Story-branding Product

I define Commercial Storybranding as using a story with an emotional hook to sell a product or service.  


I also wrote a demo script for Asics.  I constructed it as an exercise for my own practice.  This tells a story of a woman running her first marathon, the sights and the sounds, and the ecstacy of completing the journey.  I sold perseverance and the athlete inside of us.

AsicsStorybranding (PDF)

Photo by Fachry Zella Devandra on Unsplash

Scroll to Top